Social Media Marketing, Good or Bad?

| Article by Hemal Amarasekara

Social media might have some scary connotations for you, but I believe that the development of social media has changed many aspects of everyday life. Think of it like this, in today’s world, an employer can now request you to include your LinkedIn or Public URL in an online application form as part of the selection process.  Ten or 15 years ago, employers could never have asked us to include a Public ULR in the application form.

Let’s have a look at the most significant technological developments of the past five decades:

  • 1950s Television
  • 1960s Mainframe computer
  • 1970s Electronic Chip
  • 1980s Personal computer
  • 1990s Internet and social media

What is crucial for us to remember is that each of these developments contributed to a wide variety of changes to the business world and every aspect of life.

Whether we like it or not, the development of internet marketing with social media has revolutionized the way we buy and search for products and services.

Whether you are a student, a professional or even an entrepreneur, you should build up a good network, and one of the best ways to build up a professional network is to have a Linkedin Profile.

Why you should have

LinkedIn’s main objective to network with people you would not ordinarily come into contact with. It is all about building your professional connection base and potential to grow your career or business.

Do you know some interesting facts about Linkedin?

  • It is the number one business-to-business networking site in the world
  • It has more than 300 million members worldwide
  • Two new members join every second
  • It has a database of prospective contacts
  • It is open 24×7 for networking

So we need to have a constructive Linkedin profile. Don’t underestimate how many people will be checking you online, and Linkedin is definitely the most comfortable place for your employer or customers.


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